A proposal for Koshish Solar — to design a website so beautifully immersive it does the heavy lifting of generating 500 qualified leads every month.
We audited the homepage, residential, commercial, contact and blog pages across IA, conversion, content, trust, performance, accessibility and analytics. Fourteen findings below — each one reframed as a clear opportunity for the new build.
/contact-us/ — a five-field generic form with one "Select a Sector" dropdown. There is no calculator entry, no WhatsApp deep-link, no callback request, no chat, no instant-quote alternative.
"1600×900-02-1.jpg"). The footer's "Instagram" link actually goes to a LinkedIn admin URL. The LinkedIn link goes to a private /admin/page-posts/ page. Light text sits over light hero slides at probably-failing contrast. Multiple search widgets and sector dropdowns render on the same page, fighting for attention.
Going 6.25× isn't a single tactic — it's a system. Here are the five compounding pillars our design will engineer into the new koshishsolar.com.
Every section, every line, every micro-interaction is built around one question: "Will this move someone closer to booking a site visit?" Wow factor and conversion don't trade off — the most beautiful site is also the highest-converting one.
An interactive calculator that estimates monthly savings, payback period, system size and subsidy — gated by a lead form. The single highest-leverage lead magnet for solar in India.
Residential, commercial, industrial and utility buyers each get tailored content, calculators, case studies and CTAs — without rebuilding the site four times.
Founder story, certifications, partner logos, installation map, video testimonials and a tracker showing impact — kWh saved, CO₂ avoided, ₹ kept.
City × use-case landing-page templates, semantic HTML, schema markup, sub-2s LCP, image-optimised pipelines — designed so growth compounds month over month.
We studied what works on solar sites globally — Tata Power Solaroof, SunPower, Sunrun, Octopus Energy — and matched it against what only Koshish can credibly claim. Below is the recommended hero offer for the new homepage, with the trust numbers that earn the conversion.
End-to-end rooftop solar — designed by IIT engineers, installed in 30 days, with the entire ₹78,000 government subsidy claimed for you. Free site visit, zero paperwork on your side.
Indian buyers don't want "solar panels" — they want to stop paying ₹6,000+ to the electricity board every month. "Cut your power bill by 90%" is exactly the result they Googled for.
The #1 reason Indian homeowners stall on solar is fear of paperwork — subsidy applications, net metering, DISCOM approvals. Four short words take that off the buyer's shoulders.
30 days · ₹78,000 · 800+ · 25 years. Every claim is a precise number that out-converts Tata Solaroof's "India's No.1" or Adani's "industry-leading" hand-waving.
You won't out-scale Tata or Adani. But "designed by IIT engineers for your specific roof" beats "factory-made panels installed on commission" — positioning the giants structurally can't copy.
From the moment someone lands on koshishsolar.com to the moment a lead lands in your CRM — here's the choreographed seven-step path we design for.
Visitor lands via Google ad or organic search. Hero loads in under 2 seconds — animated sun, bold value prop, single CTA. Within 3 seconds they understand and feel something.
A friendly four-card selector: Home · Business · Factory · Utility. One click and the entire site personalises — copy, examples, calculator inputs, case studies — to that buyer's world.
The Solar Savings Calculator opens. Three soft questions: monthly bill, rooftop type, city. Each answer triggers a delightful micro-animation. No friction, no fields demanded yet.
An animated dashboard reveals: estimated monthly savings, payback period, subsidy you qualify for, system size recommendation, 25-year savings projection. This is the dopamine peak.
Right next to the result: IIT founder story, Tier-1 partner badges, an interactive India map showing nearby installations, video testimonials filtered to their persona, real customer savings.
A multi-step form opens — name, phone, address, preferred call time. Three short steps, a progress bar, friendly copy. On submit: instant WhatsApp confirmation + email PDF estimate + CRM entry.
The lead is now in your CRM with full context: persona, estimated savings, system size, location, urgency. Your sales team gets a qualified, warm lead — not a cold form fill.
A glowing WhatsApp button visible from second 0 to the moment they leave. Lowest-friction conversion path in India.
Once the visitor scrolls past the hero, a sticky pill appears in the nav so the primary CTA is never more than one tap away.
"Save up to ₹X per year on your bill — calculate yours in 60 seconds." Slides up once, can be dismissed, never reappears the same session.
When the cursor heads toward the tab close button or back, an elegant overlay offers a fast estimate via WhatsApp. Last-chance lead rescue.
A precise list of what arrives in your hands at the end of week four. Each item is a finished, hand-off-ready artefact your developers can build directly from.
A 30-page audit of the current site, competitor benchmarking, and conversion-funnel analysis.
Colour, typography, spacing, motion, components, icon set, illustration style — Figma-native, dev-ready.
Three primary personas (homeowner, MSME owner, industrial buyer) with full journey maps and CRO touchpoints.
Sitemap, content model, URL structure, navigation logic, programmatic SEO template architecture.
Every key screen wireframed and reviewed — homepage, sector pages, calculator, blog, case studies, contact.
Pixel-perfect designs for ~18 unique screens × desktop, tablet, mobile. All states, all interactions.
Full design of the 3-step interactive calculator, including result dashboard, edge cases and animations.
A clickable Figma prototype covering the full Golden Path — usable for stakeholder demos and user testing.
A documented motion library — durations, easings, scroll behaviours, micro-interactions — for dev parity.
Optimised illustrations, icons, photography direction, Lottie files — organised, named, exported.
Annotated specs, redlines, breakpoint logic, component states, accessibility notes — ready for build.
Post-handoff design QA support during development to ensure the build matches the design intent.
Weekly milestones, weekly reviews, weekly approvals. No black-box waits — you'll see progress every Friday.
Five-stage workflow that runs on transparency. You'll always know what we're doing, what we need from you, and what's coming next.
Workshops with founders, sales team, customers. Understand the soul before the screens.
Competitor teardowns, analytics deep-dive, funnel mapping, friction points identified.
Strategy → wireframes → flows. Cheap, fast, plenty of options. Iterate before pixels.
Brand system, hi-fi screens, motion. Daily Loom updates. Weekly Friday reviews.
Annotated specs, prototype, asset library, two weeks of dev-QA support included.
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Released when we sign and lock dates. Powers the discovery week, research, strategy and team allocation.
Released the moment the homepage hi-fi design is approved — the centrepiece of the new koshishsolar.com.
Released after the full design system, prototype and developer handoff pack reach your team's hands.
Validity: 30 days from the date of this proposal.
Inclusions: Everything in the Deliverables section · two weeks of post-handoff design QA.
If this proposal feels right, the fastest way to get started is a 30-minute kickoff call this week. We'll align on scope, timelines and the first workshop.